Have you ever wondered…about your brand visuals.

You’ve poured your heart and soul into building a brand that’s as authentic as it is ambitious. But have you ever wondered if your brand visuals truly capture the essence of your story? Or perhaps you’ve questioned whether your brand stands out in a sea of competitors. Let’s unravel the transformative power of brand photography and discover how it can elevate your brand in ways you might not have imagined. And I want to use my client and friend, Ashleigh Henry, founder of The Cheetah Company to do a little deep dive. She owns a legacy-focused marketing & sales company for modern, high-performing businesswomen that want to move society forward with their craft.

1. Showcasing Your Authentic Personality: Be Unapologetically You

Your brand is an extension of who you are, and your brand photos should reflect that. Whether you’re the CEO who’s also a salsa dancer or the founder who’s obsessed with vintage typewriters, let your personality shine through! Authenticity resonates, and your audience will love you for it. Ashleigh LOVES to write and sip a coffee and read and help create timeless brands and enjoy a vibe-y, eclectic, moody room like nobody’s business…and these stories captured those parts of her personality so perfectly!!

2. Highlight Brand-Specific Details: It’s All About the Details, Darling

Details make the difference. Whether it’s your eco-friendly packaging, handcrafted products, or the quirky decor in your office, these details are what make your brand unique. Make sure your brand photos zoom in on these elements to create a cohesive brand narrative. From the details like Ashleigh’s favorite Old Fashion recipe to how she helps clients craft epic marketing campaigns and sales funnels…these are the details of what makes The Cheetah Company a unique brand that stands out.

3. Embrace Editorial Shots: Tell a Compelling Story

Editorial shots are the storytellers of the brand photography world. Think of them as mini editorial spreads that capture the essence of your brand. Whether it’s a behind-the-scenes look at your creative process or a styled shoot that showcases your products in action, editorial shots add depth and dimension to your brand story. These types of images are impactful in published pieces, newsletters, social posts, and tell the story from a unique perspective that doesn’t always involve you being the main character and smiling at the camera . Sometimes the room or the product or the moment is the main character and you are simply “guiding” the story.

4. Create Series with Details That Tell a Story: The Narrative Arc

Creating a series of photos that tell a cohesive story is a powerful way to engage your audience. Whether it’s a series that showcases the evolution of your brand or a collection that highlights different aspects of your personality, storytelling through photography adds layers to your brand narrative. I mean… you can see this perfectly right here. It’s as if you are in Ashleigh’s mind…watching her think, write, and then laugh about what she’s just created by putting pen to paper.

5. The Many Faces of You: Embrace Your Multifaceted Self

You’re not just one-dimensional, so why should your brand photos be? Show the many faces of you – the friendly you, the badass you, the soft you, the creator you, the masculine energy you, and the feminine energy you. Each facet of your personality adds richness and depth to your brand, so don’t shy away from showcasing them all. And we captured all the side of Ashleigh for this Cheetah Company shoot in this gorgeous Bed and Breakfast!!!

6. Vertical vs. Horizontal Shots: Why You Need Both

When it comes to brand photography, versatility is key. Vertical shots are great for social media stories and Pinterest, while horizontal shots work well for website banners and blog headers. Having a mix of both ensures that you have the right assets for every platform. I take into account where you will be using your images: website, newsletters, speaking engagements, published articles, Youtube, Linkedin, Facebook, Instagram, printed brand assets, blogs, podcasts…they all require specific types of images…and we want to make sure you have a variety to use in all the places.

7. Finding Your Brand Voice Through Photography

Your brand voice isn’t just about what you say; it’s also about how you say it. Your brand photos should echo your brand voice, whether it’s playful and whimsical or serious and authoritative. Consistency is key, so make sure your photos align with your brand’s tone and messaging. Helping Ashleigh tell the story of her global brand was so rewarding and fulfilling. We worked hard with the props, the wardrobe styling, and the thoughtful details of the location she selected to make sure that it all spoke to exactly who she is and what people can expect when they work with her. She now has brilliant storytelling pieces in her bag for brand building in this next chapter of The Cheetah Company.

So, there you have it, friends…a guide to leveraging the power of brand photography to tell your story, showcase your personality, and elevate your brand. Remember, your brand photos are more than just pretty pictures; they’re powerful storytelling tools that can transform your brand and captivate your audience. Now, go forth and shine bright like the diamond you are!

Happy branding!

With blessings and pixels,

Corry

The Cheetah Company

Venue: The Blind Tiger