A Comprehensive Guide for Entrepreneurs:
Alright, friends, let’s kick this off with some real talk. In today’s wild world of business, where everyone and their grandma is online, your brand photography is your first handshake, your digital storefront, and your secret weapon. Get ready, ’cause a killer brand shoot can take you from “just another business” to a brand that leaves a lasting impression. We recently did a brand shoot for Set Sail Marketing Agency, who is one of our Brand Membership clients and their shoot is a perfect example of building out epic brand visuals! Let’s look at what you need to consider with planning your brand shoot.
Fun Fact: Did you know that businesses with killer visuals are 40 times more likely to get shared on social media? Yep, it’s time to make those visuals pop!
1. Always Have Classic HeadShots for You and Your Team:
Picture this: classic headshots that are more than just headshots – they’re your visual story. In reality, we’re not just taking pics; we’re crafting a narrative of professionalism and approachability.
Corry Tip: LinkedIn says profiles with professional headshots get 14 times more views. Talk about making a killer first impression!
2.Plan for Educational Content that you can help your audience with:
Now, onto my favorite part – educational content. We’re not just snapping pics; we’re creating a visual curriculum that screams expertise. Your brand shoot isn’t a photoshoot; it’s a content strategy in action. Get those shots that not only show you’re the boss but also get your audience hooked on what you’re teaching.
Insight: Brands using educational content see a 47% bump in engagement. That’s like the magic wand of the biz world!
3. Anticipate Future Developments in our business:
Successful entrepreneurial moves happen when you’re not just thinking about now but what’s next. Melissa and I have an entire podcast episode about this!! Align those visuals with your future plans – whether it’s diving into education, adding a membership, or making those strategic pivots. Stay ahead of the game, and your brand will thank you.
A quick tip: Small businesses with strong branding grow revenue 23% faster. Yup, your brand visuals are your money-makers.
4. Showcase Personality Through Locations and Activities:
Let’s talk personality – the secret sauce of your brand. Your brand isn’t just a logo; it’s a living, breathing entity. Showcase your team’s vibe through locations, favorite eats, and local spots. Because, friend,, people connect with people, not just products.
Bit of Wisdom: Authenticity is the name of the game. 91% of peeps support brands that keep it REAL.
5.Think About Editorial Shots for PR and Marketing Opportunities:
Your brand shoot isn’t just a photoshoot – it’s your visual arsenal for the big leagues. Think editorially, my friend. Be ready for PR, marketing, speaking gigs – whatever comes your way. Your images should shout your expertise and personality louder than words.
A Little Nugget: According to a study by MIT, the human brain can process visuals in as little as 13 milliseconds, emphasizing the rapid impact of visual content. Visual content consistently tends to outperform text-only content in terms of engagement on platforms like Facebook, Instagram, and Twitter.
So, there you have it, my fellow entrepreneurs!! Brand mastery isn’t a one-time deal; it’s a commitment to being authentically you, staying professional, and being one step ahead. Take these tips, run with ’em, and watch your brand become a visual masterpiece – your own work of art in the business world.
Ready to unleash your brand’s magic? Let’s make it happen, book and begin planning your brand shoot with me today!! 🚀 #BrandMastery #VisualStrategyMagic