Brand Photography for McQueen’s Interiors

Dana is a second generation owner of this GORGEOUS interior design firm with a showroom/storefront and let me just tell you…she is soooooo talented and has the most precious heart!! I love working with their team each and every time!!!

Speaking of team, she also has a very talented staff…from her office ladies to her designers, to her delivery team…they are all so incredible.

After our first shoot and Dana began using her images, she had a ton of inquiries that came flooding in with new clients asking to work with Dana. She quickly realized that while she had done an amazing job of connecting with her online marketing, we hadn’t created enough images of her team doing what they do best in order to showcase ALL of the designers that are available for clients to work with.

Like we talked about last week, you need to show what you want people to know about. As we began planning Dana’s second shoot, we made sure that we did a collection of images for a “story” feature of each of her designers and her delivery team. It was so fun to work individually with each of the ladies and her delivery team was so dang fun!!!

Did you know that in recent studies they found that people crave connection with the brands they love. Personalized marketing allows brands to better connect with current and future customers. 82% of marketers believe it can even increase customer advocacy. And that’s exactly what Dana did with this shoot…she made it personal!!! They’ve been introducing a team member each week as part of their weekly content and showcasing their design work, telling what they love most about design and elaborating on their unique style. It’s been so great for her online community to get to know them and to start making connections so that when they come into the store, they are recognizable and they feel like they already know the staff!!

This can be a game changer for businesses!! When you are able to get your team or staff involved in your marketing, they have a stronger buy-in to the overall mission, they feel seen and heard and that you value what they bring to the company table. On the client side, it aids in building that know, like and trust factor when they see that you have a wonderful team by your side and you are allowing them…encouraging them…to get to know your staff. Make it personal…and that’s what Brand Photography helps us all do. It takes out the impersonal approach to business and shares your face, your voice, your heart behind what you do, who you serve, and how it looks to work with you!!

We often hear the saying “It’s not personal, it’s business”…but as Meg Ryan reminded us in You’ve Got Mail…..”Whatever else anything is, it ought to begin by being personal.” And I believe that’s always been and still is true about business!!! It matters more when it’s personal.

Book your own branding photo shoot today by clicking on the contact page and letting me know that you’re ready!!

Blessings,

Corry