Brand Photography for Lisa Pecha, owner of Reverse by Lisa

One of my biggest tips for the brands I work with is to SHOW what you want to sell.

As photographers, let’s say you want to work in the brand photography genre more, you want to showcase that work to make sure your potential clients see your work…but it doesn’t mean that you don’t also still do family portraits or newborns…you may simply not show that as much. SHOW what you want to sell.

When I met up with Lisa to plan out her next brand photo shoot, we decided to use her new GORGEOUS spa in downtown Swansboro. It was a celebratory shoot for all the hard work that had been accomplished to get it remodeled and the doors opened…but it also gave her a wonderful backdrop to showcase what it looks like to work with her.

Lisa has a plethora of products and services that she utilizes in her med spa. We went through the list of everything and even had a model come in to SHOW her working with a client. I think it helps to pull the curtains back on our businesses to show a little of the behind the scenes of daily life in what we do.

After we made a list, we planned it all out, and then, the day of the shoot, everything ran super smoothly because we knew exactly what was coming next. Lisa needed images of herself in a head shot capacity, more lifestyle images of her “working” in the spa, images of her consulting with a client, then the products that she sells so that she can create content around those, and then we went back into her laser and injection space and showed what it truly looks like so that her clients get a sense of what the experience will be like. It gives her great teachable content to showcase her services as well.

Again, SHOW what you want to sell as a business owner.

Working with Lisa on a quarterly basis in my Brand Membership is so fun and honestly makes both of our jobs easier because we already have her content mapped out into the fall, we are creating a bank of images for her social media team to use, and she has beautiful brand visuals that place her as the face of her brand that is growing like wildfire. In fact, she’s already opened up a second location and is looking for a possible third. This Swansboro Spa is her flagship store where home base will always be…but she’s expanding and it’s so amazing to watch!!!