In this week’s Brand Photography Series, we are talking all about booking sessions. If you are a family portrait photographer or a senior photographer…you may offer one service, at set prices, and that’s it. They need family portraits, they call you, they like you, they book you. It’s that simple. But when a potential branding client inquires, it looks a little different. As a brand photographer, my job is to share what I know about visual branding for small business owners, hear the needs of the small business owner that has inquired, discuss the different ways I can help them and the avenues in which we can work together. I always hop on a call with potential branding clients so that I can ask all the right questions, find out exactly what they are looking for, and then explain to them what it looks like to work with me and how I can help them.

MY OFFERINGS

My branding clients work with me in various ways and it can be very different from other genres of photography.

HEADSHOTS:

They may want a few updated headshots and we can make that happen in my little natural light studio. I do these in a mini session format…20-30 minutes and a few digital files with a nice neutral, crisp background.

FULL SESSIONS:

Or maybe they need a little more than that with a website update and a marketing campaign they have coming up. In these sessions, we shoot head shots, working shots, shots with negative space for text and graphics, them with their team or showing them working with clients….so many stories to tell! These sessions include my assistance with mapping out their content buckets and looking at the visual storylines they want to create in their business. We do a planning consultation and then their shoot at multiple locations, typically lasting a half-full day. These are clients that typically want an annual refresh or update to their brand.

BRAND MEMBERSHIPS:

The membership clients are typically those that create consistent content and need regularly updated images for launches, want updated images seasonally, have new campaigns throughout the year, and create educational content that positions them as an expert in their field. These clients receive four photo shoots throughout the year and I become part of their team in planning and producing these shoots. We have so much fun coming up with new and creative ideas for their content and it makes their marketing so much easier because they have a bank of images ready to go all throughout the year.

As a brand photographer, I encourage you to listen to the needs of the clients you are serving. What do they need or want…what can you do to make their marketing and content creation much easier…what offerings could you create that will set you apart from what other photographers in your area are currently doing? I teach all of this and so much more in my Brand Photography Roadmap Coaching Program that will be opening its doors at the end of November. We begin the coaching meetups in January…but the doors will open the week of Black Friday…so don’t miss out if brand photography is something you’ve been wanting to learn more about!! Click Here to hop on the Wait list!!

Are you ready to help business owners capture their visual brand stories?

I can help you get started in brand photography and soar to new heights in business and income.  I have a proven brand photography roadmap that will show you how I take clients from Point A to CONSISTENTLY BOOKED!!! Building out brand visuals is one of my favorite parts of what I get to do for my clients…but I also LOVE helping other photographers grow the branding part of their business too!!

Blessings,

Corry