Brand Photography Serves Your Business and Clients in So Many Ways…it shows them who you are in a really fun way. It allows your ideal clients to get to know you and for you to position yourself as the expert in your field.
There’s so much that goes into building a brand. One of my favorite ways to clarify your brand messaging is by using Donald Miller’s Storybrand method. You can find his book here. Your branding photos allow you to follow the brand storyline so easily. You have a character (your ideal client)…who has a problem…who meets a Guide (you)…who gives them a plan…who calls them to an action…that ends in success. When you have brand visuals that tell all parts of that story throughout your marketing, you have the total marketing package.
You being their Guide to the transformation they are looking for is crucial. You aren’t the hero in the story…you are the Guide who has the solution they’ve been looking for.
Maybe it’s the haircare that you sell that could transform their hair.
Maybe you are a photographer who is trying to stand out above the sea of other photographers in your area…and by showing up and being the face of your brand, they will begin to know, like, and trust your voice and style.
Maybe you are a coach and your words and the kindness in your eyes helps them feel seen and heard even if they haven’t worked with you yet.
Maybe you are a hair stylist and you have so much knowledge to share about hair. By showing your personality and all that you know about hair…you become the expert in their eyes that can fix their hair problems.
Maybe you own an interior design firm and by you opening up your shop and showing what it looks like to work with you and then fun bits of your personality, your ideal client will feel like you will get them and their style and will be the perfect fit for their reno project.
Think of ways that you can showcase who you are, what you do, and what the transformation is that you bring to your clients. And then you need to SHOW them!!! This is how Brand Photography Serves Your Business & Clients in Many Ways!