Business is NOT One Size Fits All….
A Creative Business especially is designed with your season of life and your available bandwidth in mind.
Success is in the eye of the beholder…
One person may want to hit 6 figures as their measure of success, while someone else may not have the hours to put in to hit those six figure marks because they are also homeschooling their kiddos and they are a one woman show. They can both be a success.
And yet, another may want to stop working weekend weddings and be home with their family more, while someone else may want to work weekends so they can be available all week with their kiddos.
You see how you may have gravitated towards one or the other in those given scenarios?
YOU must design your business to create the success that matters to you, not someone else’s metrics!!
And NOT using someone else’s plan…
That’s what I help my coaching clients do…design or pivot their business in a custom way for custom success.
That’s not what our creative industries typically tell us to do.
They put several “leaders” on a stage and everyone wants to fashion their offers, their “style”, their business model after those people who everyone says defines success.
I see it in a completely different way.
I want to see the mamas on the stage who left their corporate gigs during the height of the pandemic to support the online learning that our nation was faced with (by the way, there were 3.5 million of them according to the Census Bureau)….and now as they have decided not to return to their full time day jobs, they are creating businesses where they can work from home and care for their families! Replacing their multiple six figure income is not the goal, creating a working role that allows them to do car pool and dance drop off is the real goal.
Here is a great article from AP NEWS all about this phenomenon: Click here.
I want to see the ladies who grew a successful side hustle business from their college dorm rooms while attending class full time and upon graduation may be deciding to push the gas on her business full time.
I want to see the ladies who looked around their town and said “there’s a gap here in our market and I’m going to solve this problem in my community by starting a co-working space that serves only women and also offers on site childcare (my dear friend Maggie just did this in Wilmington NC with her company Elevate).
We must begin having these conversations around what success looks like for each of us and then know that what I need and what you need may be two totally different things…and that’s ok.
You can be in a season of business building during nap time.
You can be in a season of all your kiddos are in school and you have a full day to work on your business and absolutely don’t know where to start first.
You can be in a season of homeschooling and building a few different side hustles.
You can be in a season of being an empty nester and dreaming up all the ways you will build out this business in this new lifestyle moment (it’s weird…let me tell you. We are adjusting..but it’s so strange to not have kiddos at home anymore!)
And it can all be a SUCCESS!!!!!!
Don’t fall victim to the boxed in definition of what defines you in business!!!!!
Work with people who will help you map out a custom designed roadmap JUST FOR YOU!!!!
And then run with it! Because Business is NOT one size fits all!!!