Raise your hand if you are familiar with Marie Kondo…or the Konmari method of simplification and organization!!! Maybe you’ve read about it or watched the now famous Netflix series where she teaches you how to find joy in the things that you own, and how to get rid of the things that don’t bring you joy. Well I recently did a branding photography session with my new friend Caroline is completing her certification in the Konmari method and even got to meet Marie Kondo last year in NYC for the training. Ahhhh….how exciting!!!! Caroline runs a wildly successful business, Coastal Connections Marketing. But recently, she’s decided to begin a new passion project where she’ll help people simplify their lives and homes.
So I met up with Caroline in Morehead City at the end of 2019 to do some branding photography work as she prepares to launch her new business, The Simplified Island.
Caroline knows the importance of having professional images to pair with the marketing, online education, and social media that goes hand in hand with business these days. We set out to create a library of images for her to use on her website, her instagram, her facebook, and any print items she may need. In fact, she has a one page feature article about her new business coming out soon….and they are using her images from our shoot!!!! Ahhhhh!!!!!
Branding photography is a worthwhile investment for your business!!! It can take you places you never dreamed of and can lead to amazing opportunities. Branding photography is more than just a head shot. It’s an opportunity for you to share your story and the WHY behind what you in a very visual way.
With the onset of social media outlets like LinkedIn, Instagram, Facebook, etc, we are conditioned to be drawn to nicely done images. We are visual creatures and our eyes are drawn to images that are nicely lit, beautifully styled…professional images!!! Yes, a smartphone selfie is GREAT for some things…but NOT for growing your business!!
Caroline knew that her shoot would be a spring board for where she wanted to take her new business. We did the classic head shots of her because she is the face of her brand. But then we did more detailed branding photography where I photographed her DOING HER THING!!!! This gives people an opportunity to SEE what she actually does. This is important because it helps them visualize what it would be like to work with her!!
It also gives her great content for blogging and social media. She can literally take the images and teach the technique that we photographed her using!!! It truly is branding and marketing genius when you really think about it!!!!
Here are a few images from Caroline’s branding session. You’ll see the classic head shots, then some great shots of her implementing the Konmari methods, and then we did shots where there is negative space so she could add her logo or text or a graphic in the blank area. We also did some where she isn’t looking at the camera…I used several of these over on my new website to show women in business. So if you are looking to book a branding session, make sure you choose someone that knows how to shoot these types of images and then can share with you a multitude of ways that they can be used in your business!!
You can find Caroline over on instagram at www.instagram.com/thesimplifiedisland
If you own a business or dream of starting a business, I’d love to chat with you about how we can be impactful with a branding photography session to jumpstart your success!!!