This blog post is for all of my female entrepreneurs with a product-based business! Are you ready to elevate your brand and captivate your audience? It’s time to discover the power of great lifestyle product shots! And we are going to talk all about brand photography for product based businesses.
We all know that most product based businesses get great, clean images of their products from the manufacturers. Now if you are an Etsy shop or a crafter or make each item yourself…you will be responsible for shooting those close up and detailed product shots…or you can hire that out. It’s important for sizing, descriptions, and details that you have those great photos….but let’s talk a little about how to showcase your products in a more lifestyle way for your marketing and social media content.
Here are three GREAT reasons why you should consider doing a lifestyle brand shoot for you product based business.
1️⃣ Showcase Your Brand Story: Lifestyle product shots go beyond simple product images. They create a visual narrative, allowing your audience to imagine your products in their own lives. By showcasing your products in real-life scenarios, you give them context and bring your brand story to life.
2️⃣ Build Trust and Authenticity: High-quality lifestyle product shots evoke emotion and establish trust with your audience. By showcasing your products in real-world settings, you demonstrate how they can enhance everyday life. This authenticity builds confidence in your brand, increasing the likelihood of conversions and customer loyalty.
3️⃣ Stand Out and Attract Attention: In a sea of online competition, your brand needs to stand out. Eye-catching lifestyle product shots can draw attention and stop potential customers from scrolling past. By showcasing your products in a visually appealing way, you create an irresistible allure that encourages engagement and drives traffic to your business.
I recently worked with Caroline Roberts, owner of Coastal Connections Marketing, for her fall/winter LookBook shoot. She already great images from the vendors, but she needed a cover image and images to fill in the catalog that showcased someone using some of the faves and best sellers.
Yes, it was a balmy 99 degrees out as we were shooting blankets and beanies…but that’s the price of modeling!!! hahaha. But we shot her images in the summer so that she could get them to the designer and then to the printer so they were ready to mail out to her clients for their fall and winter gift giving and merch purchases.
This is why it’s so great to hire a brand photographer that can set up scenes, style shots, and ultimately make a huge part of this task so much easier for business owners.
Ready to take your product-based business to the next level with stunning lifestyle product shots? Let’s create captivating visuals that tell your brand story, build trust, and attract attention. Brand photography for product based businesses makes all the difference!