So often as business owners, when we think about our brand we focus on our logo, colors, fonts, etc…but that isn’t our Brand Experience. Those are all like the jewelry or makeup or a small part of our brand. Let’s dig a little deeper into what the Brand Experience is and how to make your brand experience stand out.

Your Brand Experience is like opening the front door of your business with a huge welcome and a hug. Ok, so maybe you aren’t a hugger…but it’s the hospitality and service you provide with a smile…even in your virtual, online space. And to be honest, nobody cares about your logo. No one is analyzing it like you are, so don’t get wrapped up in the details, focus on the bigger picture of your brand awareness and building the Know, Like, and Trust factor.

There are 3 BIG WAYS that you can do this and make your Brand Experience stand out…

#1: Personal Branding Images

Eye-catching images that stop the scroll and show the personality around the offer.

While the copy and content that you create will educate your community, build trust and show your expertise…how do you get them to stop the scroll or stay on your website longer than 2.2 seconds?

It’s your visual content.

Think of this as your storefront’s window display. A display that is regularly refreshed with show stopping images always captures the attention of “shoppers”. We all know the famous Macy’s NYC Christmas window displays…they BRING the people to the store all throughout the holiday season. Be like Macy’s and don’t just blend in, keep them coming back for more by using images that capture the MAGIC you create with your services or product.

We all know that creating longer form content that is searchable is very important for a sustainable business. And images that are include you, share what you do, and show what it looks like to work with you or your product are so key to creating this kind of content! Anyone can snag a few stock images…but NO ONE will have specific images that are branded for your specific offer and business.

#2: Online Connections Within Your Business

Another way to make your brand experience stand out is to consider all the facets of where you connect with potential and current clients.

Some of those places are: your website, your instagram, your tiktok, your contact form, your contracts, your invoicing…all of these are digital touchpoints within your business. Are you showing up authentically and consistently across these digital mediums.

As business owners today, we are often consumed with social media and our websites…but really evaluate the other digital facets of your business. Are they professionally curated and consistently used or are you doing business in the DM’s meaning you are setting up appointments there or even skipping the contract piece altogether? When you move clients from the social platforms…is the backend of your booking processes professional and ready to consistently serve?

I use Honeybook to keep my online client journey on point. It’s how I email clients and keep them all in one place and it’s where I send contracts, invoices, and brochures for my offerings. It’s literally where I do business. I’m sharing a coupon for 50% off your first year of Honeybook if you’d like it….Click Here.

#3: Client Experience

The third part of your brand experience that will help you stand out is your client experience. This is the way you make people feel. Are you warm, open, and inviting? Do you celebrate them and cheer them on? Remember the saying that “people will forget the things you say, but they’ll never forget the way you made them feel”.

The biggest compliment a brand photography client can ever give me after a shoot is “gosh, you made that so fun and easy!” Or “I feel like I just had a super fun afternoon with a friend! We ARE friends now you know?!!?”

That means that my client experience is aligned with my BRAND!!! When we work together, you become a friend and part of the CFP family…it’s in total alignment!! It literally melts my heart! I want it to be fun and easy to work with me….I want to SERVE in that way! My goal is to serve, serve, serve with my content as well as my personal interactions. So think of ways that you can improve your client experience and it can take you to the next level of brand experience!

As we head into uncertain times in our country…and the big “R” word keeps getting tossed around, creating an amazing brand experience is how you will stand out in your market. It is what will separate your service, your offer, and your brand from those around you. And I hope these quick tips for how to make your brand experience stand out were helpful!

Blessings,

Corry