I feel like when it comes to branding we often hear conversations like “How can you make your brand unique?”  “How do you make your brand stand out?”  “How do you differentiate your brand from your competition?”  “Is your brand authentic?”  The answer is YOU!!!

The answer to all of these questions is simple…and they all have the same answer.  The answer is YOU!!! 

YOU are the uniqueness for your brand. 

YOU are what makes your brand stand out.  

YOU are the differentiating factor for your brand.  
YOU are the authentic piece in marketing your brand. 

When YOU choose to show up and become the face of your brand or at least the voice of it…you’ll always win.  If you are a service provider, it’s truly a no-brainer. You are the one providing a service, you are the one working directly with clients, and you are the one who must sell yourself and your skills.  

And what if you’re selling a product not a service…still show up.  Yes, the product may be the main focus, but telling the story of the “why” behind the product is super important.  Sharing the behind the scenes, the origin story, and even the success stories of happy customers should still include YOU! 

I know we are always told that we shouldn’t be the focus in business…that we are solving other people’s problems and that should be where we focus.  And why that is true to some degree, don’t let that idea give you permission to step back and hide behind your business.  Scroll your feed…do you exist in it?  Look at your website…is your face there at all?  What about any of the ads or content you put out…can we find you?  

As the online and selling spaces get louder and more crowded, one way to be unique, stand out, be different, and authentic is to show up as YOU!  There isn’t another you.  No one else has your story, your voice, your vision, and your heart.  Stop playing small or hiding…get out there and show the world who you are and what you are made of.  Show them your heart for what you do and who you serve.  

If you are a service provider, show how you create, how you work with clients, some behind the scenes of your work or process, show how you serve and do it really well! 

If you create or sell a product, show you using the product, show you sharing it with others, show some behind the scenes of what it takes to get it out the door, show others using it too.  

If all of these ideas leave you feeling overwhelmed or questioning where you even start, I suggest hiring a brand photographer who can take a look at where you are and where you are going.  

They can assess your needs, guide you in the creation process, and then create some hella good images for you to use which will help:

-build the Know, Like and Trust factor

-share your authenticity and brand voice visually

-help you stand out in your market

-separate you from your competition

Just as your businesses are all different, so is my approach to your brand photo shoot.  Sometimes a client comes to me simply needing a few head shots…and that’s what we do. 

Often times they need them for a workshop they are presenting at or a conference they are speaking at.  Other times, clients need more than just a few shots because they create content for their social media and online platforms.  I’ve worked with realtors, photographers, bloggers, interior designers, coaches, educators, musicians, hair and makeup artists, CEO’s, professional organizers, bankers, therapists, wellness experts, and yes, even US Marines.  

Getting behind the camera to show who you are and what you do is one of my greatest joys!!! Now go get yourself a branding photographer (or call me) and begin building or updating the YOU piece in your brand! Remember, the answer is YOU!

Blessings,

Corry