Branding Photography is one of the major players in growing your business! Don’t stop…Don’t pass Go…Don’t collect $200 (hello Monopoly fans…I see you!)…Don’t let another day go by that you don’t book a branding session for your business!

Why are they important you may ask? I’ll give you three reasons: Know. Like. & Trust. That’s it…personally branded images for your business help to build the know, like, and trust factor with your ideal clients.

They need to feel like they KNOW you before they even book you. This is because photography is so personal…and in order for people to book us, there has to been an element of they see you and know you from your website and social media.

The same is true for the LIKE factor. We are constantly attracting people or repelling people. Your content and your business will attract the right people and repel that people that you are not meant to work with. Images help people fall in love with your work, your voice, and ultimately your offer. Then they click the BUY NOW button.

Lastly, there’s the TRUST piece. By having images of what you do best…you working with clients or you taking a meeting or you doing what you do best…potential clients can imagine themselves working with you. You are taking the fear of the unknown out of it and they can see what it will look like.

We all buy from people that we Know, Like, and Trust…whether it’s the local coffee shop, the mom down the street or an online friend that you just love…we support and invest in people that we feel some kind of connection to. And branding photos help you do all three of those things!!!

Here’s a quick look at Caroline from The Simplified Island’s latest brand shoot. These images will last her well into 2022. We shot for several seasons and identified the content buckets and stories she would be sharing and teaching in the coming months…and we shot a campaign around those, giving her a plethora of images to use for social media and online courses and memberships that she’s creating.

Here is Caroline working with a client on decluttering her closet…a potential client can see what it will look like working with Caroline.

And here are a few from the “kitchen scene”…what a gorgeous kitchen Meredith has!!!! Ahhhh!!!

And these are a few of her headshots…she can use these in soooo many ways. We shot some with negative space for text or graphics. As you plan your session with your photographer, make sure you include images like this.

Then we made sure we had images showing detailed shots of things she does with clients, for clients, or teaches clients to help make their homes and lives more functional and streamlined.

And lastly, we shot some things that are personal to Caroline specifically, things she loves to do. Fitness, reading, and having fun with her family!!

As you can see, we created this entire campaign with Caroline’s ideal client in mind. What are the things they are always asking her to help with, where do they often get stuck in the process, and what are ways she can share her life to build the Know, Like, and Trust factor to help her get booked! If you want to to book a discovery call to chat about building out your own branding session to grow your business…let’s chat, I’m here to help!

Blessings,

Corry